If you are an Entrepreneur or a Small Business Owner who is new to digital marketing or simply have not been able to figure out how to generate business that originates from people searching online, this is exactly where you need to begin.
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Fundamentals That Will Dictate Whether You Succeed Or Waste Time & Money Like Most People
First and foremost let me applaud you for deciding to learn the fundamentals. Please make sure to read through till the end because most people fail online because they don't understand the most important principles and end up getting sold random products and services from companies that are great at selling and not so good at generating the results you need. Once you learn what is on this page it will protect you from getting bamboozled.
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It is incredible how many people are still conducting business as if we were living in the nineteenth century. Even in the '90s, businesses started to understand the importance of having an online presence. To shortcut your understanding to success let me explain a few very important fundamental keys. The internet hasn't changed the traditional offline marketing principles, it just magnified and accelerated it.
The 3 Factors That Create Sales
Factor #1: Know Your Audience & Be Known By Your Audience
There are 2 parts to Factor #1. The most important of the two is knowing who your ideal target audience is. There is a saying in marketing that goes something like this, "If your business is for everyone, then it's for no one."
What does that mean? People today are in love with the power of making the final decision, but they also just want the decision to be super easy and obvious. The easiest way to win over a prospect is to know exactly what their pain points are and what outcomes and/or benefits they are looking for.
It's impossible to address this if your business and marketing message is trying to cover anyone and everyone. People today want to feel special and in order to do this, you need to be able to communicate with them at a deeper level. The better you know your target audience the sharper your marketing message and strategy will be.
Any business that wants a successful marketing campaign needs to start by identifying their ideal target audience. This will help you laser target your messaging which will also help you with the final factor, that closes the deal.
Now, to understand the second part of Factor #1, KNOW, let's study the following:
The reason McDonald's has sold over 100 billion hamburgers is not that they have the best tasting hamburgers, but because of the number of distribution centers that they have.
What does that mean? The more exposure and access people have, the more business they can and will generate. Now, if your business requires face to face meetings and you don't have multiple offices this may not completely translate compared to someone who sells products online and can reach the whole world, however, what you need to understand is that exposure to large masses definitely helps with branding and recognition, creating market awareness.
Look at how many franchises are in the marketplace today. One of their main benefits besides having a consistent system is the corporate marketing team that handles the big picture marketing strategy for all branding and revenue generating campaigns.
The point I'm trying to make here is that the number 1 factor to generating new business is that people have to know you exist, otherwise it's simply the opposite... You don't exist and you can't ever get them to spend money with you.
This is why during the late 19th century we experienced a surge of network marketing companies, also known as multi-level marketing or even pyramid marketing companies. This business model was about increasing distribution centers through their members and increasing exposure through their network.
If your business can't create awareness of your existence then your target audience will never be your customer or client. Do you know the famous phrase location, location, location??? Business success used to rely heavily on having the most desirable location because its what generated exposure and traffic for your business, but in today's world it's not nearly as important.
People today are smarter with their decision making, well informed, and resourceful. They almost always search the internet before randomly searching for a local business. So the number 1, most important, factor is being found online by those searching for your products or services. What good is a website or any digital asset, if it can't be found? People spend thousands of dollars hiring a website designer to create the most beautiful looking website that can only be found by those who already know their business. What a waste! Don't let that be you.